ROI

“Wow, that’s a massive Duplo collection.

Why would you spend over USD 3,000 on LEGO?”

Fair question.

For some, they are just colorful blocks.

Overpriced plastic scattered on the floor.

To us, they are tools for imagination.

Every brick my child stacks teaches something.

Focus.

Patience.

Creativity.

How to dream.

How to fail.

How to rebuild when things fall apart.

I have seen my son build towers

taller than his little arms can reach.

Laugh when they crash.

Then rebuild.

Faster.

Better.

Stronger.

That is not just play.

That is practice.

For life.

For resilience.

For creation.

Someday, those same hands

will build something far greater.

Not out of plastic,

but out of passion and purpose.

That is the real ROI.

Return on Imagination.