May 1, 2025

Return on imagination (ROI)

"Wow. That’s a massive Duplo collection.
Why would you spend almost 3,000 USD on Legos?”

Fair question.

To some, they’re just colorful blocks.
Overpriced plastic that ends up scattered on the floor.
To us, they’re building tools for imagination.

Every brick my son stacks teaches him something.
Focus. Patience. Creativity.
How to dream. How to fail.
And how to rebuild when things fall apart.

I’ve seen him build towers taller than his arms can reach.
Laugh when it crashes, then rebuild.
Faster, better, stronger.

That’s not just play. That’s practice.
For life, for resilience, for creation.

Someday, those same hands will build something far greater.
Not out of plastic, but out of passion and purpose.

That’s the real ROI.