We spend so much of our lives chasing what can be bought.
The new iPhone. The next Louis Vuitton. The bigger car.
But here’s the thing: you can own something for years and forget how it felt to get it. Yet you can remember a moment forever.
The first time you saw the sunrise after pulling an all-nighter with friends.
The laughter that made your stomach hurt.
The trip that didn’t go as planned but turned into a story you’ll keep retelling.
Those moments don’t depreciate.
They don’t need upgrades.
They don’t get replaced when the next version comes out.
When you look back one day, you won’t count the shoes you owned or the designers you had.
You’ll remember how you felt when you were fully alive, present, and connected.
So spend on what you’ll remember.
Treat the people who make you laugh.
Taste that trending steak.
Sunbathe in Boracay.
Travel to Tokyo.
Watch that live NBA game.
Sing at that Taylor Swift concert.
Experience that Wicked musical.
Because memories are the only things that become more valuable the older they get.